Continuing with their
analysis of micro moments for the travel and hospitality industry, Google has
released the latest Think with Google Report for July 2016 focusing on Digital
Trends for Air travelers.
The top queries on Google
(ordered by search volume) include:
I-want-to-get-away
moments
- Where is Hilton Head Beach?
- How to get a cheap Flight?
- How to backpack Europe?
- What island is Kona on?
- When is the cheapest time to book a flight?
Time-to-make-a-plan
moments
- When is the best time to book a flight?
- What are the cheapest days to fly?
- How much is a private jet?
- What is the cheapest day to fly?
- How to fly standby?
What is interesting about
these queries is that people (increasingly younger, female skewed) seems to be
seeking actual travel-hacking information rather than standard planning
queries! More such insights can be
gathered from the complete report. You can download that here.
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